wine can // Underwood Wine
(student work)
The inherent power of wine is its ability to bring romance to every setting. it's a rose-colored lense that can class up any occasion. Imagine yourself filing your taxes. Ugh. Now imagine yourself filing your taxes while swirling a glass of pinot. See? You get it. No matter where, no matter when, you can set the mood with Underwood Wine.
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Underwood is partnering with Drizzly to deliver a romantic 5-star dining experience, right to your doorstep — A tuxedoed sommelier to assemble and serve at an elegant table setting, along with a cellist to compliment your Underwood wine with a serenade of sweet, sweet music.
Underwood partners with Snapchat to create and AR lense to instantly add style and grace to any setting. The lighting dims, candles are lit, renaissance art adorns the walls, and romance ensues.
Underwood partners with Tinder Social to create a unique pub craw, for which traditionally unromantic locations — a post office, DMV, mechanic shop, Doctor’s waiting room — are decked out with the luxurious look and feel of a top class lounge.
At choice stadium events, four to eight lucky fans will be selected from the nosebleeds. When they arrive, a butler will escort them to their seats, which have been decked a la an opera box, with flourished balcony and surrounding velvet curtains. For the entirety of the game, they will be waited on by their personal butler, who will deliver them hotdogs on a silver platter and a full supply of Underwood.
Radio
ART DIRECTION: Cole Madden
COPYWRITING: Chris Voss, James Ryan, Michael Blackman