ASPECTS OF AMBITION// PORSCHE + YOKOHAMA
CHARTS+DARTS
Digital Microseries
Ambition is more than a single-minded drive to succeed. It’s a mosaic of stories fueled by grit, tenacity, boldness, and the relentless pursuit of excellence. Aspects of Ambition was a cinematic micro-series that explored these diverse expressions of ambition through the lens of Porsche Racing. Each chapter spotlighted a unique character, tying their personal journey to a distinct facet of ambition; from the raw aspirations of emerging drivers, to the expertise of veteran crew members, and the precision performance of Yokohama’s ADVAN tire technology.
Across visually arresting episodes and additional content videos, the series moved beyond trackside action to reveal the human spirit and drive required to compete at the highest level of motorsport, all while racking up millions of views and garnering hype for both Yokohama Tire and Porsche Motorsports North America.
EPISODE: PRECISION
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They never expected us to win. That never stopped us.
ADVAN wasn’t made to follow the pack. It’s always been about taking the lead and defying expectations.
Aspects of Ambition: Precision is now playing. 🎬
EPISODE: Ascent
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From champion to challenger, Riley Dickinson's journey embodies the relentless pursuit of excellence. After claiming the 2023 Porsche Carrera Cup North America championship, Dickinson returns to reclaim what was once his.
This is Aspects of Ambition: Ascent.
EPISODE: TENACITY
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Tenacity comes from never asking for permission.
Ashley Freiberg’s rise to Porsche Carrera Cup North America is about defying expectations and inspiring the next generation.
This is Aspects of Ambition: Tenacity. Now playing. 🎬
CW // Chris Voss
AD // Aaron Sauceda
CINE + EDIT // Andrew Salama